Microsoft has built one of the most generous partner incentive programs in the ecosystem; Azure Sponsorship credits up to $1M, Customer Migrate & Modernize funding up to $200K per deal, and Marketplace Rewards that scale with your traction. But most ISVs either don't qualify yet and don't know what it takes to get there, or they do qualify and aren't capturing what they've earned.
This session covers both sides. We'll walk through the eligibility requirements and the fastest path to unlock each incentive tier, including CSD certification, MBS thresholds, and the marketplace activity that actually moves the needle. Then we'll break down how to build a repeatable incentive capture motion: strategy, process, and the common pitfalls that get partners paused or leave funds expired.
Whether you're early in your marketplace journey or already transacting at scale, you'll leave knowing exactly where you stand, what's available to you, and what to do next.
"Carve’s webinars simplify Microsoft’s partner motions and show exactly how to align strategy. They helped me move faster with both internal teams and Microsoft. Perfect for any software company serious about co-sell success with Microsoft."
"I attend Carve Partners webinars and pick up every update on the Co-sell program and sound advice on how to map our pipeline with Microsoft sellers. These events provide guidance that make a difference to how we evolve our Co-sell strategy and I would recommend to any software company selling on Marketplace."
“Carve's webinars are critical to staying on top of Microsoft priorities and sales plays. Carve is the easy button for co-selling with Microsoft and provides a road map to success from publishing Marketplace offers, getting seller mindshare and building and executing pipeline at scale.”
