Your channel partners already have the customer relationships. They have local expertise, established trust, and deals in motion. What they don't have yet is a way to bring those deals through Marketplace - and that's exactly what MPO now makes possible across 30+ countries in Europe, Australia, Japan, and South Africa.

For most partnership teams, the question isn't whether to act. It's where to start.

Carve has run this process with partners since MPO first launched in the US, UK, and Canada. We know what works and what doesn't. 

In this session, we share what we've learned - packaged into an activation playbook that answers the questions teams are sitting with: which partners are worth the effort, how to navigate Partner Center setup without losing momentum, and how to turn a live deal into the forcing function that gets your channel strategy moving. 

What you'll leave with:

  • How to prioritize which channel partners are worth activating first - and how to approach them
  • How to use your pipeline to drive momentum, finding the deals already in motion that give your channel partners a reason to move with urgency 
  • A step-by-step activation resource your channel partners can follow to get set up in Partner Center without your motion losing momentum

Who it's for: Software companies already selling through channel partners. Ideal for partnership leads, alliance managers, and channel teams responsible for bringing that motion onto Marketplace.

Webinar testimonials

What People Are Saying

"Carve’s webinars simplify Microsoft’s partner motions and show exactly how to align strategy. They helped me move faster with both internal teams and Microsoft. Perfect for any software company serious about co-sell success with Microsoft."

Microsoft Alliance Manager

"I attend Carve Partners webinars and pick up every update on the Co-sell program and sound advice on how to map our pipeline with Microsoft sellers. These events provide guidance that make a difference to how we evolve our Co-sell strategy and I would recommend to any software company selling on Marketplace."

Chief Financial Officer

“Carve's webinars are critical to staying on top of Microsoft priorities and sales plays. Carve is the easy button for co-selling with Microsoft and provides a road map to success from publishing Marketplace offers, getting seller mindshare and building and executing pipeline at scale.”

Director of Global Cloud Alliances and Partnerships