Achieve co-sell program success in less than 30 seconds. Built by the team who has helped hundreds of partners drive billions in co-sell revenue
We’ve helped hundreds of Microsoft Software Development Companies (SDCs) and found every successful partner follows a clear growth journey – from scratch all the way to scaling. We've put our learnings into six stage-specific guides to help you identify which constraint to focus on to drive co-sell traction.
Here is a preview of the stage you are experiencing:
You're just getting started with your Microsoft partnership.
You are an ambitious company excited about co-selling.
A giant mountain in front of you.
Everything's new to you and you're figuring things out as you go.
Your Playbook just landed in your inbox—go check it out and get ready to unlock growth!
Connect with a Carve expert and turn it into revenue growth.
You’re activating your Marketplace solution for co-selling.
You have a solution listing on the Marketplace.
A solution listing that can’t transact on the Marketplace.
Your engineering team is navigating technical requirements new to them.
You’re starting to drive activity through the Marketplace & activate benefits and incentives.
You’re a Microsoft partner with a presence on the Marketplace.
Your partnership isn’t generating revenue or seeing ROI.
You haven’t aligned to Microsoft’s priorities or driven enough value to get attention.
You’re developing a plan to build your co-sell practice.
You’re incentive eligible and making sales through the Marketplace.
You’re not getting Microsoft’s attention.
You have no clear growth strategy for growing your co-sell practice.
You have a co-sell practice in place that’s driving activity but not yet optimized.
You have a co-sell practice that drives sales through Marketplace.
You’re putting in a lot of effort without the output you’d expect.
You haven’t optimized your co-sell practice.
You have an optimized co-sell practice and want to maximize your impact by scaling.
You have a successful co-sell practice.
The endless potential to do MORE.
You haven’t set yourself up to scale.
Carve is the right fit if you’re a software company tired of spinning your wheels in the Microsoft ecosystem and ready to drive measurable growth. If your partnership isn’t delivering the revenue, visibility, or support you expected—whether it’s co-sell complexity, missed incentives, or a Marketplace listing that falls flat—we help you fix it. Our team embeds with yours to cut through the noise, focus on what Microsoft cares about, and run a co-sell motion that works. The result: more deals, more benefits, and a partnership that finally pays off.
Absolutely! Cloud GTM platforms can be a smart investment—but tools alone don’t win you deals. Carve works alongside existing Cloud GTM platforms to better support the partners who use them. We implement the right Microsoft partner strategy to help your company bridge gaps, optimize results, and make the most of your Microsoft partnership.
Of course! In fact, many Carve partners are also Microsoft managed partners. Your PDM is a valuable resource, but they can only do so much. Carve complements that relationship by zeroing in on your company’s priorities—bringing the strategy, structure, and execution that ensure your partnership gets the visibility and outcomes it deserves. Together, that combination helps you capture opportunities and strengthen your position inside Microsoft’s ecosystem.
To help set the right expectations, it’s important to note that Carve cannot promise managed partner status—that decision is up to Microsoft. What we can do is put you in the strongest position to get there (if that's one of your goals) by aligning your strategy to Microsoft's priorities and elevating your visibility with the right stakeholders. Many of our clients find that working with Carve delivers many of the same advantages of being a managed partner—while also increasing their chances of achieving it.
