Understanding the Azure IP Co-sell Incentive Benefit

The Azure IP Co-sell Incentive Benefit is a critical milestone for partners looking to maximize their co-selling potential within the Microsoft ecosystem. As we navigate the changes in FY25, it’s essential to understand how these updates impact your ability to leverage this powerful program.

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Here’s a breakdown of what you need to know:

1. Benefits: There are no changes year over year (YoY) for the benefits. You still have the powerful ability to decrement a customer’s pre-committed spend and retire sellers' quotas on eligible transactions. These advantages remain crucial for opening doors to bigger budgets and influencing purchasing decisions.‍
2. Qualification Criteria: The qualification criteria also remain the same as in FY24:
3. Publish a transactable offer on the Marketplace.
4. Upload the required Co-sell collateral to achieve Co-sell ready status, then submit a reference architecture diagram for review.
5. Meet Azure Marketplace policies, ensure your solution is primarily platformed on Azure, and pass the Azure platformed technical validation process.
6. Generate at least $100,000 USD in either Marketplace Billed Sales (MBS) or Azure Consumed Revenue (ACR) over the trailing 12-month period.‍
7. Eligibility: The eligibility requirements are unchanged from FY24. Azure IP Co-sell eligibility applies exclusively to IP Co-sell Eligible solutions transacted through the Marketplace. This includes offer types like Azure applications, Azure containers, Azure virtual machines, and Software as a Service (SaaS).

Why Azure IP Co-sell Benefit Status Matters

Achieving Azure IP Co-sell Benefit status provides significant advantages, including the ability to decrement a customer’s pre-committed spend and retire sellers' quotas on eligible transactions. These benefits not only open doors to larger budgets but also position your solution as the preferred choice when customers are making critical purchasing decisions.

Don’t Wait—Start Positioning Your Offer Today

Given that the qualification criteria and eligibility requirements remain unchanged, there’s no reason to delay positioning your offer in the marketplace. The process of getting a transactable offer published can take time, and being prepared will ensure you’re ready to capitalize on opportunities as they arise.