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Sell With Microsoft

Their deals needed Microsoft sellers. They couldn't get one on the phone.

A global enterprise software company had a hundred deals Microsoft could help win, and no way to reach the sellers who could. We built the outreach and run it every month.

Co-Sell Connections
Account Targeting & Mapping
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90%
Booking rate on seller outreach
When we reach out to a Microsoft seller, 90% of the time we book the meeting. We find the seller, make the ask, and get them on the deal.
The problem

A hundred deals Microsoft could help win, and no one to call.

Microsoft's field sellers carry their own quota. When one engages on your deal, Microsoft is selling alongside you, and that is the whole point of co-sell. What this company didn't have was a way to reach them. There was no list of who owned which account, so finding the right seller meant researching every deal by hand. Their alliance lead squeezed it in between everything else, and it never got done.

90%
Booked
The result at a glance
Nearly every top deal we work now has a Microsoft seller engaged on it.
What Carve did

We built the outreach, then we ran it every month.

  1. Found the right seller on every deal. For each opportunity, we identify the Microsoft seller who owns that account. This is the piece the client could never get to.
  2. Made the ask in one clear email. A purpose-built message explains the deal and proposes a meeting with the client's team. No long thread, no chasing.
  3. Booked the meeting on the client's terms. We set it up, and their team controls the timing. We are never the bottleneck in their calendar.
  4. Put every deal in one shared tracker. The client drops opportunities in and sees where each one stands. No status emails, no asking us for an update.
The outcome

A 90% booking rate, month after month.

90%
Booking rate on seller outreach
100
Opportunities covered by the process
Monthly
Runs on a repeating cycle

When we reach out to a Microsoft seller on one of these deals, 90% of the time we book the meeting. Deals that used to sit idle now move with Microsoft selling alongside the client's own team. And the client's alliance lead got his job back: the contact hunting, outreach, scheduling, and tracking are a managed motion now, so his week goes back to selling.

The takeaway

Sitting on deals Microsoft could help you win? Getting their sellers to the table is a process problem, not a relationship problem.

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