Your alliance team knows Marketplace and co-sell. They know which solutions are MACC-eligible, where the propensity data lives, and what funding is available. Your sales team owns the customer conversations, and that's where all of it needs to show up. Without a bridge between the two, they only connect when a deal hits a snag.
For most alliance teams, the question isn't whether sales should be part of Marketplace and co-sell. It's how to get them there without turning sellers into experts. Carve has built that bridge for Microsoft partners, including a client whose sellers had no exposure to Marketplace and whose co-sell motion ran entirely inside the alliance team.
In this session, we walk through that engagement and the four pillars we built it on, answering the big questions alliance teams are sitting with.
What you'll leave with:
Who it's for: Software companies already transactable on Marketplace and co-selling with Microsoft. Ideal for alliance leads, partnership managers, and channel teams responsible for getting their sales team to use it.
"Carve’s webinars simplify Microsoft’s partner motions and show exactly how to align strategy. They helped me move faster with both internal teams and Microsoft. Perfect for any software company serious about co-sell success with Microsoft."
"I attend Carve Partners webinars and pick up every update on the Co-sell program and sound advice on how to map our pipeline with Microsoft sellers. These events provide guidance that make a difference to how we evolve our Co-sell strategy and I would recommend to any software company selling on Marketplace."
“Carve's webinars are critical to staying on top of Microsoft priorities and sales plays. Carve is the easy button for co-selling with Microsoft and provides a road map to success from publishing Marketplace offers, getting seller mindshare and building and executing pipeline at scale.”
