Inside the guide

Plan your Ignite week in one read.

Day-by-day calendars, a plain reason to watch every pick, and the speakers behind each session.

Cover of Your Ignite 2026 game plan by Carve Partners
The cover
Our take on Ignite, in one guide.
Tuesday at a glance calendar page from the guide
Day-by-day calendars
Every session plotted by time, in Pacific.
Opening keynote page from the guide
Every pick, explained
Why we're watching, who's speaking, when.
Who this guide is for

We built this guide for alliance roles at software development companies that:

  • Want more pipeline and revenue through Microsoft
  • Sell through Microsoft Marketplace and co-sell with Microsoft sellers
  • Need to qualify for and claim partner incentives and benefits
  • Have to keep up with changes to the Microsoft AI Cloud Partner Program
  • Cannot dig through 1,500 sessions to find the ones that matter
What to expect

What you'll walk away with

1
Microsoft's priorities for the year
2
A clear read on the FY27 partner program and what you qualify for
3
How Microsoft sells with partners through Marketplace and co-sell
4
Which FY27 incentives are new, and how they work together
5
A checklist of Marketplace actions your team may be missing
6
What's live in Partner Center and what your team needs to set up
Your Ignite 2026 Game Plan

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The sessions that matter to a software company selling with Microsoft, and why.

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